Grand Palais is a renaming and rebranding of a luxury shopping mall in Vienna attached to Grand Hotel Wien. The aspirations of the management company was to create a brand that sits alongside luxury fashion brands and to create a lifestyle destination for Vienna.
The logo printed in gold ink or gold foil works on both light and dark backgrounds.
A mood board to illustrate the opulence and elegance of the luxury lifestyle and the retail environment.
A mood board to help describe the feel of the retail experience.
I created some collages from stylised illustrations.
A depiction of the brand visual style.
Creating a visual language for the brand – stylish, individual, opulent.
Using the monogram to create a continuous pattern, along with the cross of Vienna to print wrapping paper and for use on other collateral.
Stylish packaging ideas for the retailers.
Shopping bags.
An example of advertising for the Grand Palais – ‘Shop your own style’
An second example of advertising for the Grand Palais – ‘Shop your own style’