Black and white photograph showing David Edmonds working on some branding and graphic design

I’m a Brighton-based designer and creative lead with a long-standing background in branding, digital design and visual communications across hospitality, leisure, retail and lifestyle sectors.

Over the years I’ve worked across everything from brand creation and campaign design to websites, digital content and printed materials — both as a hands-on designer and leading creative teams within fast-paced in-house and studio environments.

An exceptional Senior Creative, David blends high-level strategic thinking with impeccable design execution. His leadership, work ethic and creative drive consistently delivered, making him an invaluable asset to MBI.

Carolyn Metkola – Director of Philanthropy, MBI International Holdings

I enjoy building brands that feel clear, consistent and commercially effective, with a strong focus on visual detail, usability and storytelling. My experience spans identity systems, campaigns, web and UX/UI design, marketing collateral, content production and creative direction across multi-channel projects.

Alongside advanced Adobe Creative Suite skills, I also work across web platforms, digital marketing tools and emerging AI-assisted creative workflows. I’m equally comfortable developing early-stage concepts, refining existing brands or helping shape ideas into polished, practical creative solutions.

The most important thing for me is collaboration — working closely with clients, teams and stakeholders to make ideas stronger, clearer and more engaging.

Working alongside Dave on a daily basis, I watched him consistently balance a powerful creative vision with commercial rigour – delivering polished, on-brand design solutions across an enormous and diverse portfolio without ever dropping standards.

Nick Madden – Group Head of Content, MBI International Holdings