Brand identity, brand system, graphic design, product packaging and campaign marketing for a brewery in the food & beverage and FMCG sectors
Brand repositioning, brand guidelines, digital design, ecommerce, apparel design and campaign marketing in the recreational sports equipment manufacturing sector
Logo design, brand identity and guidelines, campaign design and email marketing for a five-star luxury hotel and beachfront resort in hotel & leisure and travel sectors
Brand identity, brand system and guidelines, product and packaging design, graphic design and campaign marketing for a luxury day spa in the health & wellness sector
Brand identity, brand repositioning, visual language, graphic design, website design and campaign marketing for a traditional coffee house in the food & beverage sector
Brand identity, brand positioning, visual language, style guidelines, graphic design and advertising for a luxury lifestyle shopping mall in the retail sector
Thumbnail link for a brand identity, brand system, graphic design, product packaging and campaign marketing for a brewery in the food & beverage and FMCG sectors project
Thumbnail link for a brand repositioning, brand guidelines, digital design, ecommerce, apparel design and campaign marketing in the recreational sports equipment manufacturing sector project
Thumbnail link for a logo design, brand identity and guidelines, campaign design and email marketing for a five-star luxury hotel and beachfront resort in hotel & leisure and travel sectors project
Thumbnail link for a brand identity, brand system and guidelines, product and packaging design, graphic design and campaign marketing for a luxury day spa in the health & wellness sector project
Thumbnail link for a brand identity, brand repositioning, visual language, graphic design, website design and campaign marketing for a traditional coffee house in the food & beverage sector project
Thumbnail link for a brand identity, brand positioning, visual language, style guidelines, graphic design and advertising for a luxury lifestyle shopping mall in the retail sector project

Creative direction, branding and digital design
by David Edmonds.

Based in Brighton, UK, I work across brand identity systems, digital experiences and visual communications for hospitality, leisure, retail and lifestyle brands, among others — combining strategic thinking with hands-on creative execution across print and digital platforms.

With experience spanning branding, website design, campaign development, UX/UI, marketing collateral and multi-channel creative production, my work focuses on building clear, engaging and commercially effective design solutions for both emerging and established businesses.