An example of the brand identity design process

Brand Identity & Strategy

Extensive experience developing brand identities, visual systems and creative direction for businesses across hospitality, leisure, retail and lifestyle sectors among others. From naming, logo design and typography through to brand guidelines, tone of voice and multi-channel communications, the focus is always on creating distinctive, commercially effective brands with clarity, consistency and long-term flexibility across print and digital platforms.

Graphic Design

Over 25 years of professional graphic design experience delivering creative solutions across branding, marketing, print and digital communications. Designing engaging visual content, campaign materials, editorial layouts, advertising, brochures, presentations and marketing collateral that balance strong visual impact with clear communication, usability and attention to detail.

A bright and colourful example of dynamic graphic design
Luxury hotel website page to illustrate digital design

Digital Design

Designing websites and digital experiences since the early 2000s, with extensive experience across website design, UX/UI, responsive layouts and integrated digital branding. Work includes user interface design, digital campaigns, display advertising, email marketing, social media assets and content creation, with a strong focus on usability, consistency and commercially effective online experiences.

Creative Direction

Providing creative direction and visual leadership across branding, campaigns, digital content and multi-channel creative projects. Experienced managing the creative process from concept development through to final delivery, including photoshoots, content production, supplier management and collaborative creative workflows — ensuring ideas remain visually strong, strategically aligned and consistently executed across every touchpoint.

Art direction of an interior lifestyle photoshoot

Adobe Creative Cloud

Photoshop

90

Illustrator

90

InDesign

90

Premiere Pro

60

Animate

60

Acrobat

80

Website Page Builders / CMS

Umbraco

90

WordPress

80

HighLevel

60

Squarespace

40