When JJW Hotels & Resorts partnered with IHG to manage their Formosa Park property in Algarve, I designed a new website using the voco brand guidelines – these are fairly tight, but allow plenty of room for independent UI and UX design.
We chose to focus heavily on experiential travel, highlighting everything there is to do that sets Algarve apart.
Leisure, activities and excursions feature prominently throughout the customer journey on the website.
I have used as much eye catching imagery as possible to create an aspirational site that champions Algarve.
Photo galleries appear on all pages where possible.