Born at the end of the 19th Century, Kneissl is one of the oldest, most innovative and respected ski manufacturers in the world. They produce handmade, market-leading skis and sporting equipment with a strong focus on quality without compromise, Kneissl skis utilise classic design, natural materials and the most advanced woodcore sandwich-technology available today. They were seeking to enter a more mainstream commercial space with the launch of high end ski and leisurewear, tailor made for the most stylish customers and serious sportspeople. I helped to reposition the brand through an extensive brand workshop, redefining Kneissl for the modern skier. Using their well established logo and basic brand system, I developed a new set of guidelines including expanded collateral, brochures, digital channels and apparel.