A traditional coffee house repositioned for today’s modern coffee culture
Portobello Coffee House has been serving customers for half a century and needed a brand lift to align with current coffee culture expectations. The logo was designed to reflect the history but feel more modern and suited to the commercial space it inhabited. A new modern palette was chosen to lift the brand with refreshing accents and uplifting splashes of colour. Conversational phrases are used to reflect the social nature of modern coffee culture and to create a welcoming familiarity with customers. Cups are coloured three ways for variety and a sense of fun.
The tagline ‘Because Coffee Matters’ speaks to those that know. It enhances the brand feel of familiarity, understanding and appreciation of the culture surrounding the modern coffee house. The colours and brand feel form an easily scalable brand system where products, offers, lifestyle and brand messaging combine to produce a fully coherent brand presence across digital platforms. The website is commercially focussed, with an emphasis on products, offers and events, as well as the promotion of a loyalty program for regular customers. The mobile-first approach hides some of the more long-form written content for device users, stripping the site down to a dashboard where the important information is at your fingertips.
